Whoa, you're using an old browsers aren't you? This site would look better if you upgraded. We recommend Mozilla Firefox

WERA072: Agribusiness Scholarship Emphasizing Competitiveness

Annual/Termination Reports (SAES-422): [09/22/2010] [02/06/2012] [04/25/2013]

Date of Annual Report: 09/22/2010

Report Information:
  • Annual Meeting Dates: 06/12/10 to 06/15/10
  • Period the Report Covers: 10/2009 to 09/2010

    • Participants:
    Brief Summary of Minutes of Annual Meeting:
    Summary of Annual Meeting

    Faculty and graduate students from twenty four universities, a USDA representative, an industry executive and representative participated in the 2010 WERA-72 annual meeting, held at Santa Clara University in the Leavey School of Business, June 13th-15th, 2010. The program agenda, business meeting agenda and treasurers report are attached in appendices A, B and C respectively.

    The annual meeting featured an industry speaker, eight paper sessions and one panel discussion. In initiating this years annual meeting, Peter Thor, President of Bellisimo Foods, was this years invited industry speaker. His presentation, titled Emerging Agribusiness Issues for Research and Instruction, examined the strategic challenges raised by the increasing consolidation of the agribusiness industry. As agribusiness supply chains have been subject to increasing concentration over some time, such a topic is particularly relevant. His focus was on the distributional implications of concentration in which an emphasis on cost efficiencies in logistics is primary to their ability in competing with the larger and more established distributors, such as SYSCO foods.

    In building upon the supply chain aspects of Peters presentation, a paper session titled Renewable Fuel Supply Chains followed. This included three paper presentations that were titled BioFuels, Energy Prices, and Supply Chains (University of Nebraska-Lincoln), The Effect of Ethanol on Transportation Flows and Modes (Purdue University), and Product Willingness and ability to Supply Biomass (Southern Illinois University Cabondale). Each of these presentations introduced various pricing, logistics and consumer related challenges of the alternative fuel market. The subsequent paper session on Agribusiness Economics and Strategy also continued with an alternative fuel theme. In particular, a paper titled, Economic, Marketing, Environmental and Financial Opportunities for Biogas Recovery Systems (University of Georgia) examined the financial and cost related factors impacting the economic viability of Biogas recovery systems. This session was then concluded by a presentation titled, Determinants of Biotechnology Product Performance: Absorptive Capacity and Alliances (Texas A&M University). In this presentation, product innovation has been attributed to biotechnology firms ability to not only assimilate external knowledge experiences, but also to manage different types of alliance partnership.

    As agribusiness teaching has become increasingly recognized as an important component of agribusiness faculty responsibilities, a panel and paper session on teaching followed. Specifically, in building upon interest from last years meeting, these sessions focused on teaching tools and methods for Millennial students, with a distinct focus on the use of new teaching technologies. The subsequent paper sessions examined various other aspects of agribusiness that included cooperatives, agribusiness and market development in developing economies, and marketing strategies of local food products. The remaining session ended with current issues in agribusiness with a theme on food safety and traceability. For a full listing of paper sessions, please see Appendix A.

    There are two notable distinction of this years annual meeting. Wes Harrison (former WERA-72, 2009 Chair) and Desmond Ng (WERA-72, 2010 Chair), have completed the coordination of a special issue titled the Pluralism of Agribusiness for the International Food and Agribusiness Management Review. We have completed our first round of the review process in which 10 paper proposals have been accepted and will be advanced into the next stage of the review process. We anticipate these papers will serve in not only highlighting the frontiers of agribusiness research but also outline some of the defining features of this field. This special issue thereby serves the broader goals of WERA-72 in advancing the research of agribusiness. Another distinction in this years meetings is that Greg Baker and Jessica Gagnon of Santa Clara University had coordinated this years winery tour of the Sonoma Valley. The Winery tour was well attended and received. The membership has expressed interest in continuing such activities in future meetings.

    Minutes for the 2010 WERA-72 Annual Business Meeting

    June 15th, 2010 Annual Meeting Dates: June 13-15, 2010 Lucas Hall, Santa Clara, CA

    Chair: Dr. Desmond Ng Vice Chair: Dr. Tim Woods Secretary: Dr. Brent Ross Treasurer: Brent Gloy (absent)

    1. Desmond Ng called the business meeting to order at 4:45 pm on Monday, June 14th.

    Old Business Items

    2. Wes Harrison motioned to approve the minutes from the 2009 WERA-72 Business Meeting; seconded by Scott Downey.

    3. Desmond Ng (on behalf of Brent Gloy) provided and distributed the 2010 Treasurers Report (see Appendix C). It was noted that a $6000 cash float will be needed for the Las Vegas meetings in 2011. Desmond further noted that the WERA-72 account will be moved from Cornell to Purdue in the coming year.

    4. Three student travel scholarships were awarded. The recipients were introduced.

    New Business Items

    5. The dates for the 2011 meeting in Las Vegas (Excalibur) were discussed. Dates proposed included: June 6th-7th, June 9th-10th, and June 13th-14th. Al Wysocki motioned to have the meeting tentatively scheduled for June 13th-14th in Las Vegas; second by Wes Harrison and approved unanimously by membership.

    6. The location for 2012 meetings was discussed. Desmond Ng noted that there was interest from IAMA to hold a joint conference in Las Vegas or Cancun. Several pros/cons were considered including the challenges of registration cost differences, potential scale economies in accommodation, and the established working relationship with Excalibur in Las Vegas. It was also suggested that new locations would provide opportunities to see other things on industry tours. Scott Downey expressed that Purdue would be interested in hosting the 2012 meetings. Aaron Johnson motioned that the 2012 meetings be held in West Lafayette, IN; Al Wysocki seconded the motion. The motion was passed unanimously by the membership.

    7. Nominations for executive committee. Tim Woods will serve as Chair and Brent Ross as Vice-Chair in the coming year. Lia Nogueira and Lindsay Higgins were nominated for the open secretary position. The nominees were introduced. Lindsay Higgins was elected secretary by the membership.

    8. Desmond Ng called the memberships attention to the Call for Papers for the IFAMR Special Issue on Agribusiness Pluralism. Wes Harrison encouraged members to participate and mentioned the consistency of the special issue with the mission of the WERA-72 group.

    9. The membership was reminded to send a list of impact activities to Desmond Ng within 60 days after the 2010 annual meeting so that the measurable outcomes of the group could be reported in the annual report.

    10. Eric Micheels motioned to adjourn the meeting; seconded by Brent Ross. Meeting adjourned.

    Accomplishments:
    Presentations, and Awards

    " Ng, D., Salin, V., Jones, E. 2010. A Pluralistic View of the Economics and Management of Food Safety, IAMA 2010 Annual Meetings.

    "Ng, D. 2010. Determinants of Biotechnology Product Performance: Absorptive Capacity and Alliances, WERA-72 2010 Annual Meetings.

    "Ng, D. 2010. The Value of Strategic Alliances in the Biotechnology Industry, NARIS Network for Applied Research and Innovation in Sustainable Rural Development and Competitiveness  Conference, Olds, Alberta.

    " Monteiro, N., I. Altman, Sajal Lahiri, Understanding The Link Between Ethanol Production and Food Prices, Presented at the VII International PENSA Conference, Sao Paulo, Brazil November, 26-28th, 2009. (Presenter N. Monteiro)

    " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study, Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman)

    " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman) Awards " Baker, G.A. a Fellow of the International Food and Agribusiness Management Association, 2009. Conley, Dennis M. Corn, Fuel Prices & the Distribution of Distillers Grains from Ethanol Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California.

    "Conley, Dennis M. U.S. Commodity Futures Trading Commission vs. Risk Management Service Company. Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California. Zeng,Y.C., Pei Xu, Yuanyuan Liu and Quentin Fong Do Safety Inspection and Eco-labeling Matter in Predicting Chinese Consumers Preferences for Seafood: Survey Results from Beijing, China? Chinese Economists Society, Annual Conference, selected paper presentation, June 19-21, 2010, Xianmen, China. "Shi Zheng, Pei Xu and Bei Cao Pricing Efficiency of Chinas Soybean Futures Market, selected paper presented at the Chinese Economic Development Forum, Department of Agricultural Economics, Purdue University, March 5, 2010.

    Awards " Xu, Pei, 2010 Outstanding Reviewer, the Emerald Literati Network Awards for Excellence 2010. " Micheels, E.T. and H.R. Gow. The Moderating Effects of Channel Trust and Commitment on Market Orientation, Value Discipline Clarity, and Firm Performance. IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010.

    " Ross, B.R. and Micheels, E.T. "The Effects of Entrepreneurial Orientation on Farm Performance: The Case of the Illinois Beef Industry." Paper Presented at WERA-72 Meetings, Santa Clara, CA, June 13-14, 2010.

    "Nogueira, L. Revenue and Welfare Effects of Sanitary and Phytosanitary Barriers to Trade on Apples." Selected Paper Session, AAEA Annual Meetings, July 2010.

    " Nogueira, L., "Food Import Refusals: Evidence from the European Union." Invited Session Paper, AAEA Annual Meetings, July 2010.

    " Nogueira, L., "Welfare Implications of Washington Wheat Breeding Programs." WERA-72 Annual Meeting, June 2010.

    " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" Invited Seminar Illinois State University, April 16th, 2010.

    " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" International Agricultural Trade Research Consortium Annual Meeting, December 2009.

    Awards " Micheels, E.T. Best Paper. 2010 IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010.

    Johnson, Aaron J. and Rodney Holcomb. "Expanding the Shepherd's Grain Brand: The Crossroads of Economics and Sustainability." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado. July 25-27, 2010. *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." Agribusiness and Economic Management Section Track Session: "The Nascent Bioeconomy for Industrial Markets: Green Goes from Plant Material to Spandex." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado, July 27, 2010.

    *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." 20th Annual World Symposium, International Food and Agribusiness Management Association, Boston, Massachusetts, June 19, 2010.

    * Johnson, Aaron J. and Scott Downey. "Transition of Sales Force from Sales Minded to Marketing Minded: Lessons for the Classroom." Western Education/Extension and Research Activities Committee on Agribusiness (WERA 72). Santa Clara, California. June 14, 2010. Johnson, Aaron J. Discussant. "Performance Implications of Sustainability Initiatives in Agri-Food Companies." Agribusiness Economics and Management Section Tract Session. Annual Meeting, Agricultural and Applied Economics Association. July 25-27, 2010.

    " Ng, D., Salin, V., Jones, E. 2010. A Pluralistic View of the Economics and Management of Food Safety, IAMA 2010 Annual Meetings.

    "Ng, D. 2010. Determinants of Biotechnology Product Performance: Absorptive Capacity and Alliances, WERA-72 2010 Annual Meetings.

    "Ng, D. 2010. The Value of Strategic Alliances in the Biotechnology Industry, NARIS Network for Applied Research and Innovation in Sustainable Rural Development and Competitiveness  Conference, Olds, Alberta.

    " Monteiro, N., I. Altman, Sajal Lahiri, Understanding The Link Between Ethanol Production and Food Prices, Presented at the VII International PENSA Conference, Sao Paulo, Brazil November, 26-28th, 2009. (Presenter N. Monteiro)

    " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study, Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman)

    " Altman, I., and T. Johnson. Sensitivity Analysis on Financial and Economic Impacts: A Biopower Case Study Presented at the Electric Utility Environmental Conference, Phoenix, Arizona, February 1-4, 2009. (Presenter I. Altman) Awards " Baker, G.A. a Fellow of the International Food and Agribusiness Management Association, 2009. Conley, Dennis M. Corn, Fuel Prices & the Distribution of Distillers Grains from Ethanol Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California.

    "Conley, Dennis M. U.S. Commodity Futures Trading Commission vs. Risk Management Service Company. Agribusiness Research Emphasizing Competitiveness and Profitability, WERA-72. June 14-15, 2010. Santa Clara, California. Zeng,Y.C., Pei Xu, Yuanyuan Liu and Quentin Fong Do Safety Inspection and Eco-labeling Matter in Predicting Chinese Consumers Preferences for Seafood: Survey Results from Beijing, China? Chinese Economists Society, Annual Conference, selected paper presentation, June 19-21, 2010, Xianmen, China. "Shi Zheng, Pei Xu and Bei Cao Pricing Efficiency of Chinas Soybean Futures Market, selected paper presented at the Chinese Economic Development Forum, Department of Agricultural Economics, Purdue University, March 5, 2010.

    Awards " Xu, Pei, 2010 Outstanding Reviewer, the Emerald Literati Network Awards for Excellence 2010. " Micheels, E.T. and H.R. Gow. The Moderating Effects of Channel Trust and Commitment on Market Orientation, Value Discipline Clarity, and Firm Performance. IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010.

    " Ross, B.R. and Micheels, E.T. "The Effects of Entrepreneurial Orientation on Farm Performance: The Case of the Illinois Beef Industry." Paper Presented at WERA-72 Meetings, Santa Clara, CA, June 13-14, 2010.

    "Nogueira, L. Revenue and Welfare Effects of Sanitary and Phytosanitary Barriers to Trade on Apples." Selected Paper Session, AAEA Annual Meetings, July 2010.

    " Nogueira, L., "Food Import Refusals: Evidence from the European Union." Invited Session Paper, AAEA Annual Meetings, July 2010.

    " Nogueira, L., "Welfare Implications of Washington Wheat Breeding Programs." WERA-72 Annual Meeting, June 2010.

    " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" Invited Seminar Illinois State University, April 16th, 2010.

    " Nogueira, L.,"The Trade Diversion Effects of Food Import Refusals: Are We Exporting Our Food Safety Issues?" International Agricultural Trade Research Consortium Annual Meeting, December 2009.

    Awards " Micheels, E.T. Best Paper. 2010 IAMA World Forum and Symposium, Boston, MA, June 19-22, 2010.

    Johnson, Aaron J. and Rodney Holcomb. "Expanding the Shepherd's Grain Brand: The Crossroads of Economics and Sustainability." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado. July 25-27, 2010. *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." Agribusiness and Economic Management Section Track Session: "The Nascent Bioeconomy for Industrial Markets: Green Goes from Plant Material to Spandex." Annual Meeting, Agricultural and Applied Economics Association, Denver, Colorado, July 27, 2010.

    *Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray. "Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain." 20th Annual World Symposium, International Food and Agribusiness Management Association, Boston, Massachusetts, June 19, 2010.

    * Johnson, Aaron J. and Scott Downey. "Transition of Sales Force from Sales Minded to Marketing Minded: Lessons for the Classroom." Western Education/Extension and Research Activities Committee on Agribusiness (WERA 72). Santa Clara, California. June 14, 2010.

    Johnson, Aaron J. Discussant. "Performance Implications of Sustainability Initiatives in Agri-Food Companies." Agribusiness Economics and Management Section Tract Session. Annual Meeting, Agricultural and Applied Economics Association. July 25-27, 2010.

    Impact Statements:
    1. WERA-72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. Furthermore, as agribusiness continues to mature as a field, an important focus in its development is to maintain and develop teaching, research and extension activities that reflect the interest of agribusinesses. WERA-72 will continue to plays an important role in developing such a focus.
    2. WERA72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. For instance, both Desmond Ng (2010 WERA Chair) and Wes Harrison (2009 WERA Chair) have been involved in coordinating the Agribusiness Research Forum; a forum to develop a critical mass of scholars to advance frontiers in agribusiness research. Some of the members in this forum are also members of WERA-72. In addition to help developing a critical mass of agribusiness research expertise, WERA-72 has been supportive of graduate student engagement in this field. To encourage greater graduate student engagement, three travel scholarships were offered for this years annual meeting.
    3. WERA-72 continues maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA72 participants.
    Last Modified: 22-Sep-2010

    Date of Annual Report: 02/06/2012

    Report Information:
  • Annual Meeting Dates: 06/12/11 to 06/14/11
  • Period the Report Covers: 10/2010 to 09/2011

    • Participants:
    Brief Summary of Minutes of Annual Meeting:
    Summary of Annual Meeting

    Faculty and graduate students from twenty two universities, a USDA representative, and an industry executive participated in the 2011 WERA-72 annual meeting, held at the Excalibur Hotel in Las Vegas Nevada, June 12th-14th, 2011. The program agenda, business meeting agenda and treasurers report are attached in appendices A, B and C respectively.

    The annual meeting featured an industry speaker, eight paper sessions and one panel discussion. The WERA-72 group hosted scientists with the S-1050 regional research project, Assessing the Consumer Behavior, Market Coordination and Performance of the Consumer-Oriented Fruit and Vegetable Sector. Two of the paper sessions were dedicated to joint agribusiness and produce supply chain issues. Mr. Jim Prevor, CEO and Editor-in Chief at Phoenix Media Network, was this years invited industry speaker. His presentation examined the growing retail grocery sector market power, increased demand for supply chain quality assurance and the implications for food firms in the economy. This was a particularly fitting presentation for the WERA-72 group while hosting the S-1050 group, as well.

    The two S-1050 sessions followed Mr. Prevors presentation, including a total of six papers related to Issues in Produce Marketing Chains. The S-1050 group used the annual meeting forum to capture useful feedback from members of WERA-72 in preparation for publishing these titles in a special issue of the Journal of Agribusiness (Spring 2011  Volume 29.1).

    A panel discussion followed focused on Framing and Delivering Agribusiness Extension/Outreach Programs. Faculty from five universities with significant extension appointments discussed their own programs and led interactions with the group regarding some of the issues, challenges, changes, and opportunities facing extension and agribusiness.

    The subsequent paper session included three papers related to instruction in agribusiness. This session has always been of considerable value to WERA-72 attendees as most have teaching appointments. The papers addressed issues of performance evaluation, on-line learning advances, and incorporating student-driven learning objectives into agribusiness courses.

    The business meeting was conducted along with a meeting of the executive officers. Details of the business meeting are presented in the attached appendix.

    The second day included a full slate of research paper presentations. The first session focused on themes of Agribusiness Strategy, including two papers market orientation. There has been a long tradition in WERA-72 of linking the agribusiness research with the business strategy research that has emerged primarily in the business school.

    The second paper session looked at two papers related to Global Agri-Food Industry Competitiveness. Many WERA-72 members have close links to the International Agribusiness Management Association and international research issues. These papers specifically included topics related to price transmission within the Ugandan coffee sector and market segmentation strategies within the Malaysian Halal broiler market.

    The third paper session examined Alternative Agri-Food Production Models. Agribusiness and short supply chains continuously evolve and increase the need for economists to evaluate structure and competitiveness of smaller-scale enterprises and strategies for differentiation. These papers looked at small scale produce and pork operations both in terms of scale economies and in terms of seeking strategic position.

    The fourth paper session involved papers targeted to the food and beverage markets. Both papers examined price behavior models  one on cool climate wines (from the S-1050 group) and one involving energy drinks. The energy drinks paper had a particularly interesting twist involving strategies for involving students in upper-level marketing studies and doing field research.

    The fifth research paper session involved two papers related to Agri-Food Policy and Market Analysis. The papers explored policy and market development issues within the Mexican avocado sub-sector and the U.S. apple industry.

    Two paper presentations were provided by graduate students. WERA-72 continues to encourage graduate students interested in academic or research careers in agribusiness to not only attend, but participate in the annual meetings.

    For a full listing of paper sessions, please see Appendix A.

    Wes Harrison (former WERA-72, 2009 Chair) and Desmond Ng (WERA-72, 2010 Chair), have completed the coordination of a special issue titled the Pluralism of Agribusiness for the International Food and Agribusiness Management Review. We have completed our first round of the review process in which 10 paper proposals have been accepted and will be advanced into the next stage of the review process. We anticipate these papers will serve in not only highlighting the frontiers of agribusiness research but also outline some of the defining features of this field. This special issue thereby serves the broader goals of WERA-72 in advancing the research of agribusiness. Eight papers were published in the IFAMR in June 2011, including contributions from WERA-72 and IAMA members.

    International Food and Agribusiness Management Review Volume 14, Issue 5, 2011 The Scientific Pluralism of Agribusiness A Special Issue on Theory and Practice Editors; R. Wes Harrison and Desmond Ng

    https://www.ifama.org/publications/journal/vol14/cmsdocs/EditorForward.pdf

    Minutes for the 2011 WERA-72 Annual Business Meeting

    June 13-14, 2010 Excalibur Hotel, Las Vegas, NV

    2011 Executive Committee Chair: Tim Woods, University of Kentucky Vice Chair: Brent Ross, Michigan State University Secretary: Lindsey Higgins, Texas A&M University Communications Officers: Al Wysocki, University of Florida, wysocki@ufl.edu; Conrad Lyford, Texas Tech U., conrad.lyford@ttu.edu Treasurer: Brent Gloy, Purdue University

    Part 1: Monday, June 13th

    Chair Tim Woods called the meeting to order at 5:14 pm with the Executive Board and 18 members in attendance. Lindsey Higgins, as secretary, is taking the minutes.

    - Brent Gloy submitted the a copy of the treasurers report to each member in attendance. o Brent reports that: § We are in a good / adequate financial position § Meeting expenses had to be prepaid " One member said they were coming to the meeting, but backed out at the last minute without paying registration § Travel scholarship funds are now exhausted " Six graduate students came to the meeting for free § Concern was raised about the expenses associated with next years meeting at Purdue (Vegas is an inexpensive meeting location) § Brent would also like to find someone to fill his position as Treasurer after five years in the position o Ruby Ward moves to approve the treasurers report § Al Wysocki seconds the motion § Motion passes and the treasurers report is accepted as submitted - Brent Gloy discusses the possibility of increasing the meeting registration fees for next years conference, indicating that $200 per person does not go very far and it is tough to provide a meeting with those fees o Greg Baker suggests authorizing between $200 and $250 as meeting registration fees and makes a motion to move the decision to the Executive Board § Al Wysocki seconds the motion, but reminds the membership and board that the goal is not to raise the balance of the organization " Brent points out that keeping money in the account is important to be able to fund conferences (since many expenses need to be prepaid) " Al is concerned that the balance doesnt need to go too high § It is determined that the costs of having a meeting at Purdue need to be explored and should be communicated with the Executive Board and then setting the appropriate meeting registration fee o Vote on moving power of setting the meeting registration fees to the Executive Board is taken and the vote passes - Nominations for the secretary position will be taken tomorrow o Kerry Litzenberg and Greg Baker to serve as the nominating committee, but self-nominations will also be accepted o Kerry Litzenberg reminds the membership that this is a regional committee and that serving as a board member is a valuable thing to complete - Tim Woods calls for further business and both the dates for next years meeting and the location for the 2013 meeting is brought up o Dates for the 2012 meeting are determined as being June 24th through June 26th § Motion to accept the dates is made by Scott Downey and it is seconded by Forrest Stegelin o Location for the 2013 meeting is brought up as a point of discussion § Ruby Ward is happy to host a meeting in Utah, however WAEA is having their meeting in Park City that same year § Vegas is suggested as a location and indicated as an inexpensive and easy place to host a meeting " Vegas has previously been discussed as a location to have the meeting every other year and therefore, it was suggested that we continue with that plan and decide on having the 2013 meeting in Vegas - Tim Woods asks for further business and seeing none, adjourns the meeting.

    Part 2: Tuesday, June 14th

    Chair Tim Woods called the meeting to order at 10:17 am with the Executive Board and 17 members in attendance. Lindsey Higgins, as secretary, is taking the minutes.

    - The nominating committee is asked to report on the nominations for filling the treasurers position and for finding a new member of the Executive Board o Kerry Litzenberg nominates Scott Downey to fill Brett Glorys position as Treasurer § Greg Baker seconds that nomination § A request is made for further nominations § No further nominations are made § A verbal vote was taken on making Scott Downey treasurer. The vote passes with no audible dissention. - Kerry Litzenberg nominates Eric Micheels to fill the position of secretary on the Executive Board o Greg Baker seconds that nomination o A request is made for further nominations o No further nominations are made o A verbal vote was taken on making Eric Micheels as secretary. The vote passes with no audible dissention. - A point of discussion is brought up that travel funds made available by former members have now been exhausted (Mark Musumba was the final graduate student to use the travel funds)

    Accomplishments:
    Accomplishments (Organized by School)

    University of Florida Journal Articles:

    Stanton, John L., James B. Wiley and Ferdinand F. Wirth. 2011. Who are the Locavores? Journal of Consumer Marketing. (Accepted)

    John L. Stanton, James B. Wiley and Ferdinand Wirth. 2011. Marketing Contra to the Trend: Back to Basics. Romanian Distribution Committee Magazine, Scientific Review of the Romanian Distribution Committee, 4(4): 22-27.

    Wirth, Ferdinand F., John L. Stanton and James B. Wiley. 2011. The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown. Agricultural and Resource Economics Review, 40(1): 48-62.

    Clark, Jennifer L., Richard N. Weldon, Charles M. Adams and Ferdinand F. Wirth. 2010. Risk Assessment of a Shrimp Aquaculture Investment in Florida. Aquaculture Economics and Management, 14(4): 332357.

    Palma, Marco A., Ferdinand F. Wirth, Charles M. Adams, and Robert L. Degner. 2010. Market Preferences toward Farm-Raised Sturgeon in the Southeastern United States: A Conjoint Analysis. Aquaculture Economics and Management, 14(3): 235-253.

    Refereed Proceedings:

    Stanton, John, James Wiley and Ferdinand Wirth. 2010. Locavores: To Target or Not to Target. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference 2010, November 29  December 1, 2010, Christchurch, New Zealand.

    Non-refereed Publications:

    Wirth, Ferdinand F. 2011. Branding M.G. Kailis Exmouth Prawns. Case Study and Instructor Manual submitted to Enhancing Global Competitiveness of the U.S. Seafood Industry: Educational Case Studies in International Trade and Marketing. United States Department of Agriculture (USDA), Cooperative State Research, Education, and Extension Service (CSREES), International Science and Education Competitive Grants Program through Coastal Oregon Marine Experiment Station, Oregon State University.

    Wirth, Ferdinand F. 2010. Pennsylvania Dairy Industry Image Study: Consumer Attitudes about Dairy Farmers. Research Report presented to the PA Center for Dairy Excellence and the Mid-Atlantic Dairy Association, Philadelphia, Pennsylvania. July 15, 2010.

    Invited Papers and Presentations:

    Stanton, John. L. and Ferdinand F. Wirth. 2010. The Apple Opportunity  Capitalizing on Consumer Preferences Regarding Organic vs. Local. Invited Presentation, New York Produce Show and Conference, New York, New York, November 10, 2010.

    Selected Presentations and Posters:

    Ferdinand F. Wirth, John L. Stanton, and James B. Wiley. 2010. Consumer Value for Organic versus Locally Grown. Selected poster presented at Economics of Local Food Markets, Northeastern Agricultural and Resource Economics Association Post-Conference Workshop, Atlantic City, New Jersey, June 15-16, 2010.

    Technical Presentations:

    Wirth, Ferdinand F., John L. Stanton and James B. Wiley. 2011. Pennsylvania Organic Apple Consumer Market Research Study. Presentation at HSB Research Forum, Haub School of Business, Saint Josephs University, Philadelphia, Pennsylvania, March 24, 2011.

    University of Illinois Urbana Champaign Publications: " Baylis, Kathy, Lia Nogueira and Kathryn Pace. 2011. Food Import Refusals: Evidence from the European Union. American Journal of Agricultural Economics, 93(2): 566-572. " Elepu, Gabriel, and Michael A. Mazzocco. Consumer Segments in Urban and Suburban Farmers Markets. International Food and Agribusiness Management Review. 13(2): 1-18 (2010).

    Conference Proceedings: " Busdieker, Nichole, Lia Nogueira, Hayri Onal and David Bullock. 2011. Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting Proceedings. Invited Presentations: " Tariff vs. Non-Tariff Barriers in Seafood Trade. Invited Seminar University of Kentucky, June 9th, 2011. Selected Paper Presentations: " Welfare Effects of New Fire Blight Control Methods on the U.S. Apple Industry. Western Extension and Research Activities Committee on Agribusiness Annual Meeting, June 2011, presented by Nichole Busdieker. " Tariff versus non-Tariff Barriers in Seafood Trade. International Agricultural Trade Research Consortium Annual Meeting, December 2010, with Kathryn Pace. " Trumping Tortillas: Substituting Away from Poverty. El Impacto de la Crisis sobre la Pobreza y la Desigualdad, Network of Inequality and Poverty, Mexican Chapter, October 2010, presented by Benjamin Wood.

    Selected Poster Presentations: " Food Import Refusals: Effects and Implications for Seafood Trade. Agricultural and Applied Economics Association Annual Meeting, Poster Tour, July 2011. " The Economic Impact of New Technology Use in the US Apple Industry. Agricultural and Applied Economics Association Annual Meeting, Poster, July 2011, with Nichole Busdieker.

    University of Kentucky Woods, T., J. Schieffer, and S. Saghaian. (2011). Winery Integration Strategies in the MidSouth and MidAtlantic States. Journal of Agribusiness, 29(1):83-95.

    Zheng1, Z. and S. Saghaian. (2011). Time Series Analysis of U.S. Pistachios Export Demand in North America. Journal of Food Distribution Research, 42 (1): 124-129.

    Najarzadeh, R., R. Rezagholizadeh, S. Saghaian, M. Reed, and M. Aghayie. (2011). The Impact of Trade Liberalization on Persian Rugs: A Policy Analysis Matrix Approach. Journal of Food Distribution Research, 42 (1): 91-95.

    Staley, D. and S. Saghaian. (2011). Government Policy and Ethanol, What does the future hold? Journal of Food Distribution Research, 42 (1): 111-115. Najarzadeh, R. M. Reed, S. Saghaian, M. Aghayie, and R. Rezagholizadeh. (2011). A Study of Irans Comparative Costs in Saffron. Journal of International Agricultural Trade and Development, 5(1): 1-10.

    Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011

    Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment forthcoming in European Review of Agricultural Economics, doi: 10.1093/erae/jbr039

    Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011.

    Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011.

    Published Abstracts: Babool, A.I. and S. Saghaian. (2011). The Recession and its Impact on Foreign Direct Investment Flows into the Food System of Less Developed Countries. Journal of Agricultural and Applied Economics. 43, 3 (August), 508.

    Louisiana State University Journal Publications Gunderson, Michael A., Joshua D. Detre, Christine A. Wilson, and Brian C. Briggeman, Ag Lending: The Next Generation, Agricultural Finance Review. Vol. 71, No. 3, 2011 (280-294).

    Detre, Joshua D., and Michael A. Gunderson, "The Triple Bottom Line: What is the Short Run Impact on the Returns to Agribusiness Stocks," International Food and Agribusiness Management Review. Vol. 14, No. 4, 2011 (165-178).

    Detre, Joshua D., Aaron J. Johnson, and Allen W. Gray, " Innovativeness and Innovation: Implications for the Renewable Materials Supply Chain," International Food and Agribusiness Management Review. Vol. 14, No. 2, 2011 (17-34).

    Paper Presentations Darby, Paul, Tyler B. Mark, Joshua D. Detre, and Michael Salassi, Advanced Biofuel Production in Louisiana Sugar Mills: an Application of Real Options Analysis Agricultural and Applied Economics Association and Northeastern Agricultural Economics and Resource Association Joint Annual Meeting (Pittsburg, PA; July 2426, 2011).

    Detre, Joshua D., Michael A Gunderson, Whitney Oliver Peake, and Frank J. Dooley, Assistant to Associate: What Is Required to Get Promoted, An International Survey Agricultural and Applied Economics Association and Northeastern Agricultural Economics and Resource Association Joint Annual Meeting (Pittsburg, PA; July 2426, 2011).

    Michigan State University Ross. R. B. 2011. Entrepreneurial Behavior in Agri-Food Supply Chains: The Role of Supply Chain Partners. Journal of Chain and Network Science 11(1): 19-30. Rich, K.M., R.B. Ross, D. Baker, & A. Negassa. 2011. Quantifying value chain analysis in the context of livestock systems in developing countries. Food Policy 36(2): 214-222.

    University of Nebraska-Lincoln Dennis M. Conley, U.S. Commodity Futures Trading Commission vs. Marketing Advisory Services, Inc.: A Case Study, International Food and Agribusiness Management Review, Volume 14, Issue 3, 2011

    North Dakota State University Saleem Shaik and Miljkovic, Dragan: The Impact of Trade Openness on Technical Efficiency in U.S. Agriculture, Journal of International Agricultural Trade and Development (2011), 7(2).

    Rimal, Arbindra, Dragan Miljkovic, and Won Kee Moon: Self-Efficacy as a Mediator of the Relationship between Dietary Knowledge and Behavior, Journal of Food Distribution Research (2011), XLII(3).

    Miljkovic, Dragan and Renan Zhuang: The Exchange Rate Pass-through into Import Prices: The Case of Japanese Meat Imports, Applied Economics (2011), 43(26): 3745-3754.

    Miljkovic, Dragan: The Rationale for the Importance of the Rational Choice Theory in Contemporary Economics, Journal of Ideology (2011), 33 (http://www.lsus.edu/offices-and-services/community-outreach/the-journal-of-ideology).

    Miljkovic, Dragan and William W. Wilson: The Impact of Emergence of Chinese International Corn Markets on Chinese and U.S. Corn Prices, Applied Economics Letters (2011), 18: 449-454.

    Serfling, Matt and Dragan Miljkovic: Time Series Analysis of The Relationships among (Macro) Economic Variables, The Dividend Yield and The Price Level of The S&P 500 Index, Applied Financial Economics (2011), 21: 1117-1134.

    Nganje, William, Dragan Miljkovic, and Elvis Ndembe: Offsetting Behavior and the Benefits of Food Safety Policies in Vegetable Preparation and Consumption, Agribusiness: An International Journal (2010), 26(4): 557-572.

    Jin, Hyun and Dragan Miljkovic: Test for Multiple Structural Changes in Relative Farm Prices, Applied Economics (2010), 42: 3253-3265.

    Shaik, Saleem, and Dragan Miljkovic: Nature of Dynamic Relationships between Farm Real Estate Values and Federal Farm Program Payments, Journal of Agricultural and Resource Economics (2010), 35(1): 153-168.

    Lambert, David, and Dragan Miljkovic: The Sources of Variability in U.S. Food Prices, Journal of Policy Modeling (2010), 32(2): 210-222.

    Miljkovic, Dragan and Cary Effertz: Analyzing Consumer Behavior and the Demand for Broilers: A Reference Point Approach, British Food Journal (2010), 112(1): 32-43.

    Conference presentations:

    Wilson, William and Dragan Miljkovic: Dynamic Inter-relationships in Hard Wheat Basis Markets, NCCC-134 Annual Meetings, April 18-19, 2011, St. Louis, MO.

    Miljkovic, Dragan, Saleem Shaik, and Dane Braun: The Impact of Ethanol Policies on Livestock Production, SAEA Annual Meetings, February 6-8, 2011, Corpus Christi, TX.

    Miljkovic, Dragan, Anais Liogier, Saleem Shaik, and Silvia Miranda: Globalization and Obesity, 30 Annual IATRC Meeting, December 12-14, 2010, Berkeley, CA.

    Miljkovic, Dragan and Saleem Shaik: The Impact of Trade Openness on Technical Efficiency in U.S. Agriculture, SAEA Annual Meetings, February 7-9, 2010, Orlando, FL.

    University of California Santa Clara Porter, Justin K., Gregory A. Baker, and Narendra Agrawal. 2011. "The U.S. Produce Traceability Initiative: Analysis, Evaluation, and Recommendations." International Food and Agribusiness Management Review, 14:3. (PRJ, S)

    Rodrigues, Jon and Gregory A. Baker. Forthcoming. "Grameen Danone Foods Limited (GDF)." International Food and Agribusiness Management Review. Forthcoming. (PRJ, L)

    Southern Illinois State University Sanders, Dwight, Ira Altman, and Gary Apgar. Determinants of Profitability in Niche Swine Production. Journal of the American Society of Farm Managers and Rural Appraisers. 2012. In Press.

    Texas A&M University Publications Ng, D. 2011. Thinking Outside the Box: An Absorptive Capacity approach to the product development process, International Food and Agribusiness Management Review, 14, 3, 67-94.

    Ng, D. 2011. Absorptive link: an absorptive capacity and alliance approach to Biotechnology product success, Journal of Chain and Network Science, 11, 1: 31-47

    Impact Statements:
    1. WERA-72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA-72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. Furthermore, as agribusiness continues to mature as a field, an important focus in its development is to maintain and develop teaching, research and extension activities that reflect the interest of agribusinesses. WERA-72 will continue to plays an important role in developing such a focus.
    2. As there are few departments that hold a significant concentration of agribusiness faculty, the coordination and communication of agribusiness faculty interests is thereby of importance. WERA-72 continues maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA-72 participants.
    3. WERA-72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. WERA continues to be a critical focal point around the academic relationships to agribusiness. Linkages with other regional research projects (such as S-1050), academic associations (AAEA, IAMA, Food Distribution Research Society), and industry have led to very fruitful collaborations. In addition to help developing a critical mass of agribusiness dialogue and research expertise, WERA-72 has been supportive of graduate student engagement in this field. To encourage greater graduate student engagement, two travel scholarships were offered for this years annual meeting.
    Last Modified: 06-Feb-2012

    Date of Annual Report: 04/25/2013

    Report Information:
  • Annual Meeting Dates: 06/24/12 to 06/26/12
  • Period the Report Covers: 10/2012 to 09/2012

    • Participants:
    Brief Summary of Minutes of Annual Meeting:
    Summary of Annual Meeting Faculty and graduate students from twenty universities, a USDA representative, and an industry executive participated in the 2012 WERA-72 annual meeting, held at Purdue University, June 24th-26th, 2012. The program agenda, business meeting agenda and treasurers report are attached in appendices A, B and C respectively. Prior to the start of the annual meeting, a pre-conference tour of Fair Oaks Farms (www.fofarms.com) was arranged. Fair Oaks is owned and operated by a group of dairy farming families and is one of the largest dairy operations in the U.S. In addition to the large dairy operation, Fair Oaks also gave the membership an opportunity to explore an alternative agricultural business model that has integrates agricultural production, food processing, education, tourism, and retail in its operations. This tour was attended by 10 WERA-72 members. Following the Fair Oaks Farms Tour, the WERA-72 was invited for an opening reception hosted by the Dean of the College of Agriculture at Purdue University, Jay Akridge. The annual meeting featured an industry speaker, 5 paper sessions and 2 panel discussions. Drew Ratterman, Market Sell Workforce Leader at Dow AgroSciences was this years invited industry speaker. His presentation examined the current and future deficit of human capital in the agribusiness sector and the implications for agribusiness firms and the economy. His presentation specifically highlighted the challenges that input sector companies have in recruiting new talent, the current and future needs for human capital development, and firm strategies that are being implemented to address these challenges and needs. This was a particularly fitting presentation for the WERA-72 group since the annual meeting was scheduled to precede the Agribusiness Learning Outcomes Meeting. Following Mr. Rattermans presentation, meeting participants broke out into small groups to discuss that state of agribusiness education and human capital development. The purpose of the discussion groups was also to generate ideas on how agribusiness education could respond to meet the needs of industry. Each group then reported back to the entire group and Mr. Ratterman provided his reaction to the human capital development ideas that were presented. In general, this new format for the meeting was well received and participation was vigorous as many of the membership have teaching appointments at their respective home institutions. The first paper session was scheduled next. This session included 2 papers related to Produce and Local Food Markets. The papers addressed issues of technology adoption in apple production and the market dynamics of fresh produce in local markets. Both topics areas continue to be of significant interest to the membership. The second paper session of the meeting focused on marketing and consumer behavior. Three papers were presented during this session, two of which presented applied research on consumer perceptions and behavior towards local foods and packaged produce. The third paper presented a new methodology approach for examining consumer behavior. Marketing and Consumer is another theme that the WERA-72 membership continues to have interest. International Trade and Markets was the theme of the third paper session. This session included three papers. The first two papers presented applied research studies that examined bioenergy markets in Brazil and evaluated the market opportunity for U.S. exports of sorghum. The third paper introduced an analytical model for trade dispute resolution.

    The final session of day 1 of the annual meeting included one presentation on another central topic area for the WEAR-72 membership, agribusiness teaching. In this presentation, the scholars presented their findings of a study of the impact of instruction on students attitudes towards professional sales careers. Given the industry presentation that opened the day, this presentation reinforced the significant employment opportunities for agribusiness graduate (particularly in sales) and was a good way to bring the meeting around full circle for the day.

    Day 1 of the WERA-72 annual meeting concluded with the groups business meeting. The business meeting was conducted along with a meeting of the executive officers. Details of the business meeting are presented in the attached appendix. The second day included a full slate of research paper presentations. The first session focused on themes of Agribusiness Strategy, including two papers market orientation. There has been a long tradition in WERA-72 of linking the agribusiness research with the business strategy research that has emerged primarily in the business school. The second paper session looked at two papers related to Global Agri-Food Industry Competitiveness. Many WERA-72 members have close links to the International Agribusiness Management Association and international research issues. These papers specifically included topics related to price transmission within the Ugandan coffee sector and market segmentation strategies within the Malaysian Halal broiler market. The third paper session examined Alternative Agri-Food Production Models. Agribusiness and short supply chains continuously evolve and increase the need for economists to evaluate structure and competitiveness of smaller-scale enterprises and strategies for differentiation. These papers looked at small-scale produce and pork operations both in terms of scale economies and in terms of seeking strategic position. The fourth paper session involved papers targeted to the food and beverage markets. Both papers examined price behavior models one on cool climate wines (from the S-1050 group) and one involving energy drinks. The energy drinks paper had a particularly interesting twist involving strategies for involving students in upper-level marketing studies and doing field research. The fifth research paper session involved two papers related to Agri-Food Policy and Market Analysis. The papers explored policy and market development issues within the Mexican avocado sub-sector and the U.S. apple industry. Two paper presentations were provided by graduate students. WERA-72 continues to encourage graduate students interested in academic or research careers in agribusiness to not only attend, but participate in the annual meetings. For a full listing of paper sessions, please see Appendix A.

    WERA-72 Annual Meeting Program June 24-26, 2012 Purdue University, West Lafayette, IN

    SUNDAY, JUNE 24, 2012

    1:00 to 6:00pm Industry visit to Fair Oaks Dairy Bus will depart from the Union Club Hotel at 1:00pm

    7:00 to 9:00pm Opening Reception at the Home of Dean Jay Akridge Bus will depart from the Union Club Hotel at 6:45pm. Heavy hors doeuvres will be served

    MONDAY, JUNE 25, 2012  Dauch Alumni Center  (Prusiecki Meeting Room) 7:30 to 8:30am Registration and Breakfast Buffet in the Atrium with Seating in the Rudolph Living Room or Patio

    8:30 to 8:45 Welcome and Introductions  Prusiecki Room

    9:00 to 9:30 Industry Speaker  Drew Ratterman, Market Sell Workforce Leader, Dow AgroSciences Moderator: Scott Downey

    9:30 to 10:00 Small Group Discussion

    10:00 to 10:15 BREAK

    10:15 to 10:45 Debrief and Reaction

    10:45 to 11:00 BREAK

    11:00 to 12:00 Paper Session #1: Produce and Local Food Markets (3 papers)

    Demand Elasticities and Supply Flexibilities of Fresh Produce and Environmental Horticulture, and How They Affect Buy-Local Forrest Stegelin (University of Georgia)

    The Economic Impact of New Apple Production Technologies Nichole Busdieker, Lia Nogueira, Hayri Onal, David Bullock (University of Illinois)

    Moderator: Brent Ross

    12:00 to 1:00pm LUNCH  Atrium and Rudolph Living Room

    1:00 to 2:30 Paper Session #2: Marketing and Consumer Behavior (3 papers)

    The Local Food Consumer: A Look Under the Hood Sara Williamson and Tim Woods (University of Kentucky) Fresh Hammock-Packed Bartlett Pears: Implications for Consumers' Willingness to Pay Based on Sensory Analysis Jonathan Watson, Allen Wysocki, Michael Gunderson, Jeffery Brecht (University of Florida)

    Discovered knowledge: A framework for understanding customers and influencers W. Scott Downey (Purdue University) and Aaron Johnson (University of Idaho)

    Moderator: Lindsey Higgins 2:30 to 2:45 BREAK

    2:45 to 3:45 Paper Session #3: International Trade and Markets (3 papers) Economic Institutions of Electricity: An Application to the Brazilian Case Guilherme Signorini, Christopher Peterson, Brent Ross, (Michigan State University)

    Evaluating the Sub-Saharan Sorghum Market for US Exports Conrad Lyford, Jaime Malaga, Benaissa Chidmi (Texas Tech University)

    Resolving Commercial Disputes among Regional Trading Partners: The Economic Inefficiencies within the Dispute Resolution Corporation (DRC) Dragan Miljkovic (North Dakota State University), Miguel Gomez (Cornell University)

    Moderator: Eric Micheels

    3:45 to 4:45 Paper Session 4:

    Applying Management Theories to the Examination of Faculty Perceptions and Future Directions of Agribusiness Programs Eric Micheels (University of Saskatchewan) and R. Brent Ross (Michigan State University)

    The Impact of Instruction on Change in Attitude towards Professional Sales Allen Wysocki (University of Florida), Scott Downey (Purdue University), Aaron Johnson (University of Idaho), Kerry Litzenberg (Texas A&M University)

    Moderator: Lindsey Higgins

    4:45 to 5:00 BREAK

    5:00 to 5:30 Business Meeting  Prusiecki Meeting Room

    5:30 to 6:00 Executive Officer Meeting  Prusiecki Meeting Room

    6:30 to 8:30 WELCOME DINNER  La Scala Bus will depart from the Purdue Memorial Union Hotel at 6:30 and Return at about 8:30pm

    TUESDAY, JUNE 26, 2012  Dauch Alumni Center  (Prusiecki Meeting Room)

    8:00 to 8:30am Continental Breakfast in the Atrium with Seating in the Rudolph Living Room or Patio

    8:30 to 10:00 Panel Session 1:

    Using Social Media to Provide More Efficient Collaboration Between Professors, Students, and Industry About Relevant Information (3 papers)

    " Paper 1: Students Want a More Efficient Way to Communicate about Relevant Information Concerning Their Course Materials, Lindsey Higgins (California Polytechnic State University)

    " Paper 2: Improved Critical Thinking and Written Communication Skills Among Students Using Social Media in Higher Education, Marianne McGarry Wolf (California Polytechnic State University)

    " Paper 3: Social Media Use in Agribusiness and Wine Business for Industry Information, Mitch Wolf (California Polytechnic State University)

    Moderator: Brent Ross

    10:00 to 10:15 BREAK

    10:15 to 11:45 Paper session #4: Teaching and Learning (3 papers)

    How Learning Works: A Review and Consideration for Agribusiness Faculty Aaron Johnson, John Foltz, Joseph Guenthner, Jeremy Falk (University of Idaho)

    Using a Living Marketing Problem to Teach Marketing Research Methods Conrad Lyford (Texas Tech University)

    Case Studies and the Ah?Ha! Teachable Moment Pedagogy in Extension and the Classroom Forrest Stegelin (University of Georgia)

    Moderator: Al Wysocki

    11:45 to 1:00pm Lunch Buffet in the Atrium with Seating in the Rudolph Living Room or Patio

    1:00 to 2:00 Panel Session 2:

    Agribusiness Management Curriculum Review Aaron Johnson, Larry Makus, Joseph Guenthner, and Cathy Roheim

    Moderator: Eric Micheels 2:00 Closing Comments

    2:30pm BREAK

    2012 WESTERN EDUCATION AND RESEARCH ACTIVITIES GROUP EXECUTIVE COMMITTEE Chair: Brent Ross, Michigan State University Vice Chair: Lindsey Higgins, Texas A&M University Secretary: Eric Micheels, University of Saskatchewon Communications Officer: Al Wysocki, University of Florida, wysocki@ufl.edu; Conrad Lyford, Texas Tech Treasurer: Scott Downey, Purdue University

    The Agribusiness Learning Outcomes Group Meeting Begins at 3:00pm with registration in the lobby of the Dauch Alumni Center.

    About the Agribusiness Learning Outcomes Working Group

    The learning outcomes for agribusiness programs have often been the subject of academic research. Boland and Akridge (2004) have described the importance of universities in preparing agribusiness professionals for careers. Lintzenberg and Schneider have assessed the skills required by agribusinesses. Boland, Lehman, and Stroade (2001) went as far as reviewing many agribusiness education programs. A few years ago, faculty at Oregon State, Purdue, Florida, and other institutions recognized the need for developing a common set of learning outcomes that could act as recommendations and comparatives for agribusiness management program leaders and faculty. Such recommendations could combine academic and business perspectives to advise curricular decisions and outcomes of individual programs around the country. The effort involves faculty from several universities, agribusiness management alumni, and participants from industry. The approach was piloted at Colorado State in December of 2011 with faculty from four universities and several representatives of industry involved. The dialogue will continue with a wider, national set of participants at Purdue in conjunction with and immediately following the WERA meetings, with final recommendations to be presented at AAEA in August. The AAEA foundation and industry grants are partially funding this effort. WERA members are welcome to join the Learning Outcomes program, which will immediately follow the WERA meetings.

    The meeting will begin with presentations from participating faculty on specific assigned subject areas across three curriculum components of Economics and Policy, Business, and Skills. The report will summarize (a) the number of classroom hours devoted to this subject for various agribusiness programs, (b) the common themes or specific subject matter covered during this classroom time and (c) some proposed learning outcomes that reflect common course content in these classes. A paper prepared by Norbert Wilson will summarize overall program design to identify total number of hours in the major field, prevalence of options, internships and minors.

    Agribusiness Learning Outcomes Working Group Program June 26-27, 2012 Purdue University, West Lafayette, IN

    TUESDAY, JUNE 26, 2012 Dauch Alumni Center  (Prusiecki Meeting Room)

    3:00 to 3:15pm Registration and Reception Break in the Atrium and Prusiecki Meeting Room

    3:15 to 3:45 Welcome, Introductions, and Charge to Participants  Prusiecki Room

    3:45-5:45 Group Meetings with Faculty, Industry, and Alumni

    Group 1  Economics and Policy Group  Grimmer Room 3:45-4:15 Michael Wetzstein  Microeconomics 4:15-4:45 Bill Adamson  Macroeconomics 4:45-5:15 Penny Diebel  Policy 5:15-5:45  Law

    Group 2  Business Group  Morse Library 3:45-4:15 Mike Gunderson  Finance 4:15-4:45 Patrick ORourke  Management 4:45-5:15 Scott Downey  Marketing 5:15-5:45 Greg Perry  Human Resources

    Group 3  Skills Group  Salske Conference Room 3:45-4:15 Norbert Wilson  Computer 4:15-4:45 Dayton Maxwell  Math and Quantitative Methods 4:45-5:15  Writing 5:15-5:45 Hikaru Peterson  Internships & International Experiences

    5:45-6:00 BREAK

    6:00-8:00 Dinner and group discussion WEDNESDAY, JUNE 27, 2012  Dauch Alumni Center  (Prusiecki Meeting Room)

    7:00 to 8:00AM Continental Breakfast in the Atrium with Seating in the Rudolph Living Room or Patio

    8:00-9:00 Overview of Agribusiness Management Programs  Marshall Frasier

    9:00-10:15 Group 1  Theory and Policy Group Report and Discussion

    10:15-10:30 BREAK

    10:30-11:45 Group 2  Business Group Report and Discussion

    11:45-12:45 LUNCH

    12:45-2:00pm Group 3  Skills Group Report and Discussion

    2:00-3:00 Weighting of Knowledge and Skill areas

    3:00-3:30 Discussion on Experiential Learning

    3:30-4:00 Closing Discussion and Meeting Adjourned

    AGRIBUSINESS LEARNING OUTCOMES GROUP EXECUTIVE COMMITTEE Penny Diebel, Oregon State Greg Perry, Colorado State Mike Gunderson, Purdue University Scott Downey, Purdue University

    INDUSTRY PANELISTS Joe MacDonald, Director, Global Recruiting, Elanco, Greenfield, IN Drew Ratterman, Market Sell Work Force Leader, Dow AgroSciences, Indianapolis, IN Mike Tetreault, Senior Vice President, Poulin Grain Co., Newport, VT Bonnie Norris, Human Resource Manager, Harvest Land Co-Op, Richmond, IN Brian Field, President, Harvest Capital Co., Canby, OR Mitch Anderson, President/CEO, Agland, Inc., Eaton, CO Jamie Butts, Communications Manager, Northeast Business Unit, Pioneer Hi-Bred, Deleware, OH John Deere, Phil Coon, Division Manager, Raleigh-Durham, NC Florida Citrus Commission? Prudential Insurance? Producer?  APPENDIX B WERA-72 Annual Meeting West Lafayette, IN June 24-26, 2012 Business Meeting Minutes Chair Brent Ross called the meeting to order at 5:25 pm with the Executive Board and nine members in attendance. Lindsey Higgins, filling in as secretary, is taking the minutes.

    A. Scott Downey provided a summary of the treasurers report, including: " $3800 in conference revenue and $3900 in conference expenses o 25 meeting registrants, 17 of those were paid registrants o 2011 we had 30 attendees § Paid registrations over the last few years: 2009 had 32,2010 had 21, 2011 had 25, 2012 had 17( o Concern raised over the lower participation number, some attributed the lower attendance due to other conflicting conferences " $8600 in the account " Aaron Johnson moves to approve the treasurers report( o Lia Nogueira seconds the motion( o Motion passes and the treasurers report is accepted as submitted

    B. Lindsey Higgins nominates Lia Nogueira to fill the position of secretary on the Executive Board " Scott Downey seconds that nomination( " A request is made for further nominations( " No further nominations are made( " A verbal vote was taken on making Lia Nogueira as secretary. The vote passes with no audible dissention.

    C. Chair, Brent Ross, calls for a discussion on future meeting locations and dates " Las Vegas is the location for the 2013 meeting, dates were discussed ( o Membership agreed that June 9-11 was the preferred date( § Chair will check on conflicts with other meetings (update: June (9-11 was confirmed)( o Themes for the 2013 meeting were discussed ( § Perhaps could combine with a pre-conference workshop § Health issues, obesity/food, or health outcomes in (agribusiness, and food security were all suggested as possible (themes. § Risk management (given the destination of the meeting) was (suggested as a theme.(o Decided to do an informal get together on the first day of the meeting " 2014 meeting o Location options for 2014 were discussed and Santa Clara was indicated as being a desirable location to return to

    Accomplishments:
    Accomplishments (Organized by School): Arizona State University

    Peer-Reviewed Journal Publications: Timothy Richards and William Nganje. Welfare Effects of Food Recall. Paper Accepted for Publication, Canadian Journal of Agricultural Economics. October, 2012.

    William Nganje, Renée Shaw Hughner, and Paul M. Patterson. Perception of Risks and Preferences for Locally Grown Produce: A Marketing System Approach Paper Accepted for Publication, Journal of Food Product Marketing, August 2012.

    Timothy Richards, Lisa Mancino and William Nganje. Nutrient Demand in Food Away from Home: the Role of Physical Activity, Obesity and Health. Paper Accepted for Publication, Forum for Health Economics and Policy, February, 2012.

    Claudia Dumitrescu, William Nganje, and Clifford Schultz II. Market Opportunities and Challenges for U.S. Wheat Exports in the Balkans and Black Sea Region. Accepted for Publication, British Food Journal, March 2012.

    William Nganje, and Paul Skilton. Food Risks and Type I & II Errors, International Food and Agribusiness Management Review, Volume 14, (Issue 5):109-124, 2011.

    Winifred Scott and William Nganje. An Ex-Post Evaluation of Sarbanes-Oxley Act on Firms Intrinsic Value: A Principal- Agent Framework, Paper Accepted for Publication, Academy of Accounting and Financial Studies Journal, Vol 15(3), 2011.

    William Nganje, Renee Hughner, Nicholas Lee. State Branded Programs and Consumer Preference for Locally Grown Produce, Agricultural and Resource Economics Review, 40/1 (April):110, 2011. Other Refereed Publications: Nganje, William. Food Import Safety and Quality: Food Safety and Food Defense Risks. Book Chapter, Forthcoming, Chapter 11, Improving Food Import Safety and Trade, USDA-Markets and Trade.

    Nganje, William, Na Hu, and Timothy Richards. Improving the Safety of Imported Foods with Intelligent Systems: The Case of U.S.-Mexico Fresh Produce Supply Chain, Book Chapter, Forthcoming 2012 Wiley & Blackwell. Selected Presentations and Posters: Firm Response to Food Recalls Information: Implication for Welfare Effects, Paper Presented at the AAEA Annual Meeting, August 2, 2012, Seattle Washington.

    Methods to Translate Impact Evaluation into Policies: The Case of Electronic Traceability and the 2010 Food Safety Modernization Act. Invited Paper, 3ie, Amman Jordan, April, 2011.

    California Polytechnic State University

    Peer-Reviewed Journal Publications: Higgins, L.M., W.D. Shaw, and A. Egbendewe. (2011). Attributes Affecting Preferences for (Traffic Safety Camera Programs. Accident Analysis and Prevention. 43 (3): 1042-1048. Selected Presentations and Posters: Williams, E., L.M. Higgins, et al. Extension Producer Marketing Programs: The Factors that Lead to Producer Success. Poster selected for presentation at the Food Distribution Research Society annual conference. San Juan, Puerto Rico. October 2012. Higgins, L.M. and A. Maddox. Comparing Wine Labels: Can Consumers Correctly Identify Redesigned Labels? Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Higgins, L.M. and M. Witherwax. Brand Personality and Social Media Involvement by Wineries. Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M., L.M. Higgins, and M. Rice. Does Family on a Label Increase Purchase Interest for a Wine, or Just a Halo Effect? Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M, M. Wolf, L. Brady, H. Peszynski, and L.M. Higgins. Using Social Media for Collaboration About Industry News in Higher Education. Paper presented at the American Association of Wine Economists annual meeting. Princeton, NJ. June 2012. Wolf, M.M, M. Wolf, and L.M. Higgins. Using Social Media to Provide More Efficient Collaboration Between Professors, Students, and Industry About Relevant Information. Panel discussion presented at the 2012 WERA-72 meetings. West Lafayette, IN. June 2012. Wolf, M.M, L.M. Higgins, and B. Greenwood. Social Media in Higher Education: Interaction and Learning Enhancement. Invited panel presentation, Center for Teaching and Learning, California Polytechnic State University. San Luis Obispo, CA. April 2012. Gao, X, A. Ishdorj, L.M. Higgins. Impact of the National School Lunch Program on Childrens Food Security. Selected paper presented at the Southern Agricultural Economics Association annual meeting. Birmingham, AL. February 4-7, 2012. Grants and Awards: Lau, M.H., L. Ribera, M. Santiago, and L.M. Higgins. Increasing Direct Marketing Potential for Socially Disadvantaged Producers Through Business Planning. USDA Federal State Marketing Improvement Program Program. Requested $36,000, $35,000 funded for the 2012-2013 award period, combined funding with matched funds: $75,000. Colorado State University Peer-Reviewed Journal Publications Nurse, G., Y. Onozaka and D. Thilmany McFadden.2012. Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement. Journal of Food Products Marketing. Forthcoming. Fall 2012.

    Thilmany McFadden, D. and S. Low. 2012. Will Local Foods Influence American Diets? CHOICES, 2nd Quarter 2012.

    Other Refereed Publications: Gunter, A. and D. Thilmany. 2012. Economic Implications of Farm to School for a Rural Colorado Community. WRDC Rural Connections. Issue 21. May 2012. Online at: http://wrdc.usu.edu/.

    Thilmany, D. 2012. Local Food, Organics and Sustainability. Invited chapter to The Federal Policy Role In Today's Food and Agricultural Markets. Forthcoming.

    Selected Presentations and Posters: Ahearn, M., P. Davis, J. Ifft, S. Low and D. Thilmany. Issues and Opportunities Surrounding Small Farm Transition and Succession. Organized panel for the 6th National Small Farms Conference. Memphis, TN. Sept. 2012.

    Thilmany, D. Panelist in Session, To Nest in the Wind - Implementation and Impacts of Career Development for Women in Personal Growth and Balancing Life. 2012 AAEA Annual Meetings. Seattle, WA.

    Thilmany, D. Moderator and Discussant for Session, Understanding the Multiple Impacts from Marketing Locally Grown Food, Food Products, and Agri-Recreational Services. 2012 AAEA Annual Meetings. Seattle, WA.

    Thilmany, D and M. Costanigro. Ethical Considerations in Food Labeling. For Organized Session, Ten Thousand Labels: Credence Attributes, Product Differentiation, and Information Flows in the Food System. 2012 AAEA Annual Meetings. Seattle, WA.

    Invited Papers and Presentations: Thilmany, D. Understanding Alternative Livestock Marketing Dynamics: The Case of Colorado Homestead Ranches. Invited talk at Strengthening Agricultures Infrastructure: Adding Value, Breaking Down Barriers, Increasing Profits. December 2012. Portland, OR.

    Deselnicu, O., M. Costanigro, D.M. Souza-Monteiro and D. Thilmany McFadden. What Drives the Premium for Origin in Food? A Meta-Analysis of Geographical Indication Studies. Invited presentation to the Grenoble Applied Economic Laboratory. May 2012.

    Thilmany, D. Local Food Market Dynamics: An Analysis of Consumer Motivations, Marketing Choices and Welfare Implications. The Ohio State University Van Buren lecture. April 2012.

    Thilmany McFadden, D. What Is Driving Consumer Demand for Local Foods? Presentation at the USDA Ag Outlook Forum. February 2012. Washington, DC.

    Grants and Awards: Building Economically Sustainable Food Systems to Improve Food Security. Proposal to the USDA NIFA Food Security CAP grant program. Subcontract Co- principal investigator with Texas A & M. Pending. Fall 2012-15. $473,000.

    Food Product Liability Insurance: Implications for Profitability and Growth of the Specialty Crops Market. Subcontract with Clemson University to the USDA Specialty Crop Research Initiative. $109,000. 2012-17. (with Frank Stonaker).

    Reducing the Carbon Footprint of Beef Production: Finishing Cattle on Perennial Legume Pastures as a Sustainable Alternative to Grain-Based Feedlot. Subcontract to Utah State University for the USDA Climate Change Initiative. $750,000. 2012-17. (with Keith Paustian and Josh Goldstein).

    Building Farmers In The West: Strengthening Foundations and Fortifying the Community Supporting Specialty Producers. Proposal to the USDA Beginning Farmer and Rancher Development Program. $750,000. 2012-15. (with Martha Sullins, James Pritchett, Kellie Enns and Adrian Illinois State University Louisana State University Peer-Reviewed Journal Publications Mishra, Ashok K., Michael J. Harris, Kenneth W. Erickson Charles B. Hallahan, and Joshua D. Detre, Drivers of Agricultural Profitability in the US: An Application of the DuPont Expansion Method, Agricultural Finance Review, Vol. 72, No. 3, 2012. Clark, Benjamin M., Joshua D. Detre, Jeremy DAntoni, and Hector O. Zapata, The Role of an AG Index in a Modern Portfolio, Agricultural Finance Review, Vol. 72, No. 3, 2012. Mark, Tyler B., Joshua D. Detre, Jeremy DAntoni, and Ashok K. Mishra, " Factors Influencing Farm Operator Expectations on Future Levels of Government Support," Journal of the American Society of Farm Managers and Rural Appraisers, Vol. 75, No. 1, 2012 (148-164). Briggeman, Brian C., Joshua D. Detre, Notie Lansford, and Damona Doye, Experiential Learning on the Internet: The Case of the Internet Agricultural Bank Simulation Game," North American Colleges and Teachers of Agriculture Journal. Vol. 46, No. 2, 2102 (63-67). Zapata, Hector O., Joshua D. Detre, and Tatsuya Hanabuchi, Historical Performance of Commodity and Stock Markets, Journal of Agricultural and Applied Economics, Vol. 44, No. 3, 2012 (339-357). Detre, Joshua D., and Michael A. Gunderson, Doing More with Less in a Rapidly Changing Discipline  Smaller Agribusiness Faculties Teaching More Students," International Food and Agribusiness Management Review, Vol. 15, No. Special Issue A Global Networks, Global Perspectives and Global Talent, 2012 (31-36). Fannin, James M. and Joshua D. Detre, Red Light Ahead! Preparing Local Governments Financially for the Next Disaster," Choices, Vol. 27, No. 1 (2012), Available at http://www.choicesmagazine.org/choices-magazine/theme-articles/rural-wealth-creation/red-light-ahead-preparing-local-governments-financially-for-the-next-disaster. Fannin, James M., John D. Barreca, and Joshua D. Detre, Estimating GDP at the Parish (County) Level: An Evaluation of Alternative Approaches," Louisiana State University Agricultural Center Experiment Station Bulletin, No. 890, 2012. Fannin, J. Matthew, John D. Barreca, and Joshua D. Detre, The Role of Public Wealth on Recovery and Resiliency to Natural Disasters in Rural Communities, American Journal of Agricultural Economics, Vol. 94, No. 2, 2012 (549-555). Michigan State University Peer-Reviewed Journal Publications

    Dentoni, D., O. Hospes, & R.B. Ross. (Eds.) 2013. Managing Wicked Problems in Agribusiness: The Role of Multi-stakeholder Engagement in Value Creation. International Food and Agribusiness Review (Special Issue). Selected Presentations and Posters: Ross, R. B., K. Sprouse, F. R. Chaddad, M. I. Gomez. Forthcoming. The Market Legitimacy of Cool Climate Wineries: Distribution Challenges and Strategies for a Nascent Food Industry. Journal of Food Distribution Research (Proceedings Issue). Ross, R. B., N. Victor. Forthcoming. The Role of Social Capital in Nascent Agri-Food Industries: A Case Study of Michigan Chestnut Growers. Journal of Food Distribution Research (Proceedings Issue). Ross, R. B., N. Paulson, & E.T. Micheels. Entrepreneurial Orientation and the Farm Performance of Illinois Grain Producers. Paper presented at the 2012 International Food and Agribusiness Management Association World Symposium, Shanghai, China, June 2012. Lovgren, A., R. B. Ross, F. R. Chaddad, & M. I. Gomez. Too Legit to Fail? Identifying the Influence of Legitimacy on the Success and Survival of Cool Climate Wine Producers. Paper presented at the 2012 International Food and Agribusiness Management Association World Symposium, Shanghai, China, June 2012. Miguel Vieira-Lopes, & R. B. Ross. The Future of Michigan Agribusiness: A Survey of Challenges and Expectations. Presentation at the 2012 Michigan Agribusiness Association Outlook Conference, Mackinac Island, MI, September 2012. Ross, R. B. What is Agribusiness Saying? Survey Results. Presentation at the 2013 Michigan Agribusiness Association Winter Conference, Lansing, MI, January 2013. Purdue University Peer-Reviewed Journal Publications Downey, W. S. & Schetszle, S. L.(2012) Asynchronous assessment in a large lecture marketing course. Marketing Education Review, 22(2), 97-108.

    Downey, W. S. (2012). Experiential Learning through Industry Interaction in a Large Lecture Agribusiness Course. NACTA Journal, (In Press).

    Selected Presentations and Posters: Johnson, A., Perry, G., & Downey, W. S. Agribusiness Management Curriculum Review. Presentation at WERA, Purdue University, June, 2012.

    Johnson, A. J. & Downey, W. S. Discovered Knowledge: A Framework For Understanding Customers And Influencers. Presentation at WERA, Purdue University, June, 2012.

    Wysocki, A., Litzenberg, K., Johnson, A. J. & Downey, W. S. Changing Undergraduate Student Attitudes for Sales Careers. Presentation at WERA, Purdue University, June, 2012.

    Diebel, P., Perry, G., Gunderson, M. & Downey, W. S. Teaching Outcomes for Agribusiness Management Programs. Presentation at AAEA in Seattle, WA, August, 2012.

    Downey, W. S. Teaching Tips. Presentation at AAEA, Seattle, WA, August, 2012. Saint Josephs University Peer-Reviewed Journal Publications Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis Journal of Food Products Marketing, 20(5). (Accepted)

    Stanton, John L., James B. Wiley and Ferdinand F. Wirth. 2012. Who are the Locavores? Journal of Consumer Marketing, 29(4): 248  261. Other Refereed Publications: Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis. Proceedings of the International Food Marketing Research Symposium, June 21-22, 2012, Philadelphia, Pennsylvania.

    Grants and Awards: $128,054. Transforming food marketing education: development of modules to integrate social justice education and research training across undergraduate curricula. USDA/NIFA Higher Education Challenge Grant. August 2011  February 2014.

    Invited Papers and Presentations: Wirth, Ferdinand F. 2012. Understanding Marketing Functions for Direct Marketers. Invited Presentation, Aquaculture America 2012, Las Vegas, Nevada, March 1, 2012. Wirth, Ferdinand F. 2012. Cashing in on Current Trends in Food Marketing. Invited Presentation, Aquaculture America 2012, Las Vegas, Nevada, March 1, 2012. Selected Presentations and Posters Wirth, Ferdinand F. 2012. The Aquaculture Regulatory Climate Scale Re-visited: Has There Been Progress in Reducing Regulatory Stringency? Selected paper presented at AQUA2012, combined meeting of the World Aquaculture Society and the European Aquaculture Society, Prague, Czech Republic, September 1  5, 2012. Wirth, Ferdinand F. 2012. Consumers Shrimp Purchasing Preferences: An Application of Conjoint Analysis. Selected paper presented at the International Food Marketing Research Symposium, Philadelphia, Pennsylvania, June 21-22, 2012.

    Santa Clara University

    Peer-Reviewed Journal Publications

    Rodrigues, Jon and Gregory A. Baker. 2012. "Grameen Danone Foods (GDF)." International Food and Agribusiness Management Review, Volume 15, No. 1.

    Presentations at Professional Meetings Harwood, Michael J. and Gregory A. Baker. 2012. Healthy Food Costs for Low-Income Families: Santa Clara County, California. International Food and Agribusiness Management Association Annual Meeting.

    Southern Illinois University

    Peer-Reviewed Journal Publications

    Altman, Ira and Dwight Sanders. Producer Willingness and Ability to Supply Biomass: Evidence From The U.S. Midwest. Biomass and Bioenergy. 36(1):176-181. 2012.

    Texas Tech University

    Peer-Reviewed Journal Publications Belasco, Eric, Benaissa Chidmi, Conrad Lyford and Margil Funtanilla. Using Quantile Regression to Measure the Differential Impact of Economic and Demographic Variables on Obesity, Health Behaviour and Pubic Health (2012 2(2): 35-45.

    Gong, Gordon, Eric Belasco, Kristopher A Hargrave, Conrad Lyford and Billy U Philips. Determinants of Delayed Detection of Cancers in the Texas Counties in the United States of America. International Journal of Equity in Health (2012 May 29, 11 (1): 29). http://www.equityhealthj.com/content/pdf/1475-9276-11-29.pdf

    Pence, Barbara, Eric Belasco and Conrad Lyford. Prevention of Colorectal Cancer by Aspirin and/or Calcium: Efficacy, Mechanisms, and Cost Effectiveness, Current Colorectal Cancer Reports (5; January 2012): 1-6.

    Philips, Billy, Gordon Gong, Kristopher Hargrave, Eric Belasco and Conrad Lyford. Correlation of the ratio of metastatic to nonmetastatic cancer cases with the degree of socioeconomic deprivation among Texas counties. International Journal of Health Geographics, 2011, 10:12.

    Selected Presentations and Posters: Lyford, Conrad. Using a Living Marketing Problem to Teach Marketing Research Methods, 2012 WERA-72 Western Education\Extension and Research Activities Committee on Agribusiness Annual Meeting, June 24-26, 2012, Lafayette, Indiana.

    Lyford, Conrad, Jaime Malaga and Benaissa Chidmi. Evaluating the Sub-Saharan Sorghum Market for US Exports, 2012 WERA-72 Western Education\Extension and Research Activities Committee on Agribusiness Annual Meeting, June 24-26, 2012, Lafayette, Indiana.

    Lyford, Conrad, Janani Thapa, Eric Hequet and Jeff Johnson.Comparing the Economics of Stripper and Picker Harvesting in West Texas, 2012 Beltwide Cotton Conferences, January 3-6, 2012, Orlando, Florida.

    Lyford, Conrad P, Eric Belasco, Barent McCool, Audrey McCool, Tyra Carter and Barbara Pence. Health Attitudes, Knowledge and Behavior in Rural Communities, Track paper, 2012 American Agricultural Economics Association meeting, August 12-14, 2012, Seattle, Washington.

    McCool, B, McCool, A, Hensarling, N, Lyford, C, Pence, B, Belasco E, & Carter, T. Interventions to Reduce Cancer Risk in Rural West Texas Communities. Texas Dietetic Association Food & Nutrition Conference & Exhibition, San Antonio, TX April 12 - 14, 2012.

    McCool B, Pence B, Lyford C, Hensarling N, McCool A, Carter T. Working with the local supermarket to bring cancer prevention information and encouragement to rural communities. Texas Public Health Association annual conference, Arlington TX, March 21-23, 2012.

    Gordon Gong, Kristopher Hargrave, Eric Belasco and Conrad Lyford, Billy Philips. Identification of Hot Spots of Delayed Cancer Diagnosis by Wellbeing Index in Texas. Poster presented at the 2011 Innovations in Cancer Prevention and Research Conference, Austin, TX, November 14-18, 2011.

    Conrad Lyford, Barent McCool, Audrey McCool, Eric Belasco, Barbara Pence and Tyra Carter. Working with the Local Supermarket to Bring Cancer Prevention Information and Encouragement to Local Communities. Poster presented at the 2011 Innovations in Cancer Prevention and Research Conference, Austin, TX, November 14-18, 2011.

    Non-refereed Publications: Lyford, Conrad, Jaime Malaga, Benaissa Chidmi, Pablo Mejia-Martinez and Tim Snyder. Expanding US Sorghum Exports to Sub-Saharan Africa: A Key Fast Growing Market, United States Department of Agriculture, Foreign Agricultural Service, June 2012. Murova, Olga and Conrad Lyford. Program Assessment for Hometown Stars and Bootstrap Bucks, 2010-2011. Texas Department of Agriculture, November 2011. Grants and Awards: Texas Tech Transdisciplinary Research Academy, Texas Tech University. June 2012 to August 2012. ($5,400, my share $5,400)

    University of Kentucky

    Peer-Reviewed Journal Publications Ward, Ruby, Allen Wysocki, and Timothy Woods, Agribusiness Extension: The Past, Present, and Future?, International Food and Agribusiness Review; 14(5):125-140, 2011, also available on-line Woods, Timothy, Jack Schieffer, and Sayed Saghaian, Winery Integration Strategies in the Mid-South and Mid-Atlantic States, forthcoming in Journal of Agribusiness Marvin T. Batte, Wuyang Hu, Tim Woods, and Stan Ernst, Assessing the Contribution of Local Production, Organic Certification, Nutritional Claims, and Product Branding on Consumer Food Choices: A Conjoint Experiment European Review of Agricultural Economics, doi: 10.1093/erae/jbr039, 2011. Hu, W., T. A. Woods, S. Bastin and L. J. Cox, Analyzing the Demand for New Value-Added Product: Case of Pure Blueberry Sweetener Journal of International Food and Agribusiness Marketing. 23(1): 56-72, 2011. Hu, Wuyang, Timothy Woods, Sandra Bastin, Linda Cox, and Wen You, Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey, Journal of Agricultural and Applied Economics, 43(2):243-258, 2011. Other Refereed and Numbered Publications Woods, Timothy, Matt Ernst, and Kevin Heidemann, 2012 Kentucky Produce Planting and Marketing Intentions Grower Survey and Outlook, AEC Extension Publication 2012-15, http://www.uky.edu/Ag/NewCrops/plantingsurvey2012.pdf, University of Kentucky, July 2012. Woods, Timothy and Matt Ernst, 2011 Regional Winegrape Marketing and Price Outlook, Crop Diversification & Biofuels Research & Education Center Report, University of Kentucky, http://www.uky.edu/Ag/NewCrops/winegrapesurvey11.pdf, May 2012. Woods, Timothy, Ani Katchova, and Matt Ernst, 2011 Retail Food Cooperative Member Survey: Focus on Local Foods, AEC Extension Publication 2012-05, April 2012. Holland, Rob, Matt Ernst and Tim Woods, Consideration for the Tennessee Produce Industry, Center for Profitable Ag publication, University of Tennessee, p.36., March, 2012. Coolong, Timothy, Kenneth Seebold, Ric Bessin, Timothy Woods, and Sarah Fannin, Sweetpotato Production for Kentucky, University of Kentucky College of Agriculture ID-195, February, 2012. Woods, Timothy, 2011 Nursery Products Buyer Survey, AEC Extension Publication 2012-01, December 2011. Selected Presentations and Posters: Woods, Timothy and Shang-Ho Yang, Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy and Shang-Ho Yang, Farm Market Patron Behavioral Response to Sampling, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Vassalos, Michael, Carl Dillon, Jack Schieffier, Wuyang Hu and Timothy Woods, Fresh Vegetable Growers Risk Perception, Risk Preference and Choice of Marketing Contracts: A Choice Experiment, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy and Bruce Yang, Picking up Pawpaws  An Evaluation of Consumer Willingness to Sample Unusual Regional Products, presented paper also contributed to meeting proceedings, Food Distribution Research Society, San Juan , Puerto Rico, October, 2012. Woods, Timothy and Miranda Hileman, Farms to Food Banks: 2012 Impact on Consumers, poster presentation at Food Banks Fighting Hunger Conference, Frankfort, KY, September 2012. Katchova, Ani, and Timothy Woods, Marketing Local Foods by Food Cooperatives, poster presentation, International Association of Agricultural Economics, Foz do Iguaçu, Brazil, August 2012. Vassalos, Michael, Wuyang Hu, Timothy Woods, Jack Schieffer, and Carl Dillon, Marketing Contracts for Fresh Tomato Production: A Choice Based Experiment, Poster at the American Applied Economics Association annual meetings, Seattle, WA, August, 2012. Williamson, Sara and Timothy Woods, Local Foods Consumers: A Look Under the Hood, paper presented at the WERA-72 Regional Research in Agribusiness meetings, West Lafayette, IN , June, 2012. Williamson, Sara, Stan Ernst, Timothy Woods, and Wuyang Hu, Characteristics of Local Foods Consumers: a Fresh Look, Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL, February 4-7, 2012. Woods, Timothy, Marketing Specialty Crops, Third International Pawpaw Conference, Frankfort, KY, September, 2011. Woods, Timothy A., Food Safety  Curriculum and Outreach, Contribution to the symposium - The Role of Agricultural Economics in Food Safety Standard Development, Education, and Evaluation, Agricultural and Applied Economics Association, Pittsburgh, PA, July, 2011. Williamson, Sara, Tim Woods, and Ani Katchova, Perspectives on Local Foods: A Survey of General Managers and the Patrons They Serve, Presented at the annual meeting of the Consumer Cooperative Marketing Association Conference, San Diego, CA, June 2011. Lindsey Mayes, Tammy Stephenson, Laura Stephenson, Tim Woods, Sara Williamson, Nutrition knowledge and dietary habits of Farmers Market patrons: implications for promoting consumption of locally grown fruits and vegetables, Poster at the 2011 American Dietetic Association Annual Meeting (FNCE) in San Diego September 2011 Guzhen Zhou, Wuyang Hu, Marvin Batte, Timothy Woods and Stanley Ernst, Household Grocery Shopping Destination Allocations: Have Local Stores Caught on with the Rise of Local Foods? Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011 Katchova, A.L. and T.A. Woods. The Effectiveness of Local Food Marketing Strategies of Food Cooperatives Selected paper, Agricultural and Applied Economics Association Meeting, Pittsburgh, PA 24-26 July 2011. Woods, Timothy and Ani Katchova, Local Sourcing Strategies for Food Consumer Cooperatives, USDA Rural Development Cooperatives Webinar Series, July, 2011. Jordan Shockley, Carl Dillon, and Tim Woods, Estimating the Economic Viability of a New Crop Alternative for the U.S. Organic Market: Edamame  A Vegetable Soybean, Poster at the 2011 AAEA Meetings in Pittsburgh, PA, July 2011 Katchova, A.L., and T.A. Woods. The Role of Food Cooperatives in Local Food Networks Selected symposium paper, International Food and Agribusiness Management Association World Forum and Symposium, Frankfurt, Germany, 20-21 June, 2011. Woods, T.A. and A.L. Katchova. Local Food Procurement and Promotion Strategies of Food Cooperatives Selected paper, Southern Agricultural Economics Association Meeting, Corpus Christi, TX, 5-8 February, 2011. http://ageconsearch.umn.edu/handle/98853

    University of Missouri

    Peer-Reviewed Journal Publications

    Chaddad, F.R. and Mondelli, M.P. Sources of Firm Performance Differences in the U.S. Food Economy, Journal of Agricultural Economics 64(2), forthcoming June 2013.

    Chaddad, F.R. (2012). Advancing the Theory of the Cooperative Organization: The Cooperative as a True Hybrid, Annals of Public and Cooperative Economics 83(4): 445-461.

    Chaddad, F.R. and Chaddad, Fernando (2012). Coming Full Circle: Prudential Insurance Company, in A Co-operative Dilemma: Converting Organizational Form, Jorge Sousa and Roger Herman (eds.), University of Saskatchewan Press, pp. 73-93.

    Chaddad, F.R. and Cook, M.L. (2012). Legal Frameworks and Property Rights in U.S. Agricultural Cooperatives: The Hybridization of Cooperative Structures, The Cooperative Business Movement: 1950 to Present, Patrizia Battilani and Harm Schroeter (eds.), Cambridge University Press, chapter 7, pp. 175-194, 2012.

    Costa, D.M., Chaddad, F.R. and Azevedo, P.F. (2012). Separação entre Propriedade e Decisão de Gestão nas Cooperativas Agropecuárias Brasileiras [Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Economia e Sociologia Rural 50(2): 285-300.

    Costa, D.M., Azevedo, P.F. and Chaddad, F.R. (2012). Determinantes da Separação entre Propriedade e Gestão nas Cooperativas Agropecuárias Brasileiras [Determinants of the Separation of Ownership and Decision Management in Brazilian Farmer-Owned Cooperatives], Revista de Administração da Universidade de São Paulo (RAUSP), 47(4), forthcoming 2012.

    Lazzarini, S.L., Brito, L. and Chaddad, F.R. (2012). Conduits of Innovation or Imitation? Assessing the Effect of Alliances on the Persistence of Profits in U.S. Firms, Brazilian Administration Review 9, forthcoming 2012.

    Moura, P.T. and Chaddad, F.R. (2012). Collective Action and the Governance of Multistakeholder Initiatives: A Case Study of Bonsucro, Journal on Chain and Network Science 12(1): 13-24.

    University of Saskatchewan

    Peer-Reviewed Journal Publications

    Micheels, E.T. and H.R. Gow, 2012. The Effect of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation. International Journal of Marketing Studies 4 (3): 2-15.

    Selected Presentations and Posters:

    Micheels, E.T. and M. Blumthal, 2012. Using Industry Interactions to Enhance Experiential Learning in Undergraduate Agribusiness Curricula. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Shanghai, China.

    Ross, R.B., N.D. Paulson, and E.T. Micheels, 2012. The Performance Implications of an Entrepreneurial Orientation within Commercial Grain Operations in Illinois. Selected Paper presented at the International Food and Agribusiness Management Association World Forum and Symposium, Shanghai, China.

    Grants and Awards:

    E.T. Micheels and J.E. Hobbs, An Assessment of Consumers Willingness-to-Pay for Milk and Milk Products Containing Credence Attributes, AFBI Scholars Program, November 1, 2011  December 31, 2012, $27,000.

    E.T. Micheels, An Assessment of the Market Orientation and Entrepreneurial Orientation of Saskatchewan and Northern U.S. Grain and Livestock Farms, AFBI Scholars Program, September 1, 2012  August 31, 2014, year 1 of 2, $54,000

    E.T. Micheels, Performance of Small/Medium-Sized Farms, Research Network on the Structure and Performance of Agriculture and Agri-products Industry, April 1, 2012  March 31, 2013, $11,500

    E.T. Micheels, Improving Farmers Capacity to Innovate, Research Network on the Structure and Performance of Agriculture and Agri-products Industry, April 1, 2012  March 31, 2013, $18,400

    Impact Statements:
    1. WERA72 continues to facilitate the coordination and development of timely research, extension, and teaching projects among participating faculty, graduate students, government, and industry leaders, creating a pool of shared expertise in general area of agribusiness scholarship. WERA continues to be a critical focal point for creating academic relationships to agribusiness. Linkages with other research projects (such as S1050 and Agribusiness Learning Outcomes ), academic associations (AAEA, IAMA, Food Distribution Research Society,), and industry have led to very fruitful collaborations. In addition to help developing a critical mass of agribusiness dialogue and research expertise, WERA72 has been supportive of graduate student engagement in this field.
    2. As there are few departments that hold a significant concentration of agribusiness faculty, the coordination and communication of agribusiness faculty interests is thereby of importance. WERA72 continues maintain and further develop its electronic communication methods, regularly using the organizations listserv to communicate timely announcements, including job postings, research grant opportunities, and calls for paper proposals with an agribusiness focus. Past presentations, abstracts and manuscripts have also been posted on the organizations webpage, providing an institutional depository of past agribusiness scholarship. It is anticipated that through such communications, it improve the quality and quantity of agribusiness research, teaching and extension that is produced by participating members, as well as fostering integrated and multi-state projects among WERA72 participants.
    3. WERA72 continues to link university research, teaching and extension faculty with government agency personnel and industry leaders. The program at the annual meeting once again included an invited speaker from industry. The WERA72 leadership has maintained this practice for many years now, and is committed to continuing to use the annual meeting to facilitate these linkages. For a second year, the WERA72 leadership has arranged an industry tour for the membership to jointly explore significant agribusiness issues in the field.
    Last Modified: 25-Apr-2013
    Back to Top